Hello Wolf

Project management and coordination of the brand identity of a new vodka soda company, catering to the male seltzer experience, while being mindful to not cater to toxic masculine tropes.

Client: Hello Wolf
Agency: Ballentine
Creative Direction: Dylan Ballentine
Design: Anthony Hooper
PMs: Peony Au, Mitch Ballentine

Project included being the main point of contact for clients and working with the creative director and designer through all phases* of brand identity creation, consumer research, and label creation and printing.

*Note: phases included tasting some pretty yummy seltzers.

Images from www.drinkhellowolf.ca.